Piano Piano Café
The "Piano Piano Café" is a self-developed brand idea for a quiet reading café. The aim is to create an environment for readers who want to enjoy a coffee during the day and relax with a glass of wine in the evening while diving into the world of books.
Client
-
Year
2025
Category
Branding
Type of work
Research
Naming
Concept development
Graphic design
AI image generation
In a world where we are always online, always available and always in multi-tasking mode, but rarely find peace and quiet, places that prioritise calmness and the ability to slow down are becoming increasingly important.
A café like "Piano Piano" would be the ideal place to take a break from the hustle & bustle and focus on one thing at a time.
The calm atmosphere and focus on enjoyment and concentration create a place that invites readers to linger throughout the day.
The brand identity should reflect this tranquillity, inspiration and literary passion. It conveys a sense of relaxation and enjoyment, and shows how the place can change between day and night.
"Café, Wine and joy on every page."
The colour scheme is based on the central elements of the concept, using the tones of coffee and wine. The palette is complemented by the natural colours of the coffee plant and the vineyard, creating a harmonious yet varied colour composition that visually conveys warmth, depth and pleasure.
The branding can be used in a variety of ways, including drinks menus, signage, posters and interior design.
For the menu, simplicity is the name of the game and the focus is on the essentials. It is complemented by regularly changing seasonal specials.
Inside, the place is designed to make guests feel like they are in their own living room, with plenty of seating, warm light and a cosy atmosphere.
A special highlight is the "Book Club", where literature lovers meet every last Friday of the month to discuss a book and exchange ideas.
