MUVN
Performance Ads
MUVN is a logistics app that utilizes unused cargo space in existing car journeys to make transportation more affordable. Social media ad creatives were designed to support user acquisition for the platform.
Client
Muvn Mobility GmbH
Year
2025/26
Category
Performance Marketing
Type of work
Art Direction
Graphic Design
Animation
The campaigns target two groups of users on the platform: shippers looking to book transport and drivers with available cargo space on existing trips.
Designed to communicate the platform’s value proposition within seconds, the ads highlight key benefits such as cost savings compared to traditional transport solutions and the app’s ease of use.
Produced in multiple formats and creative variations, the ads are regularly tested and continuously optimized based on performance.
The creatives are developed iteratively: new versions are tested, successful approaches are continued, and the process is continuously optimized. The focus is on clearly communicating benefits, concise headlines, and visually intuitive scenarios that make the platform’s services easy to grasp.
Different creative variations allow for testing various messages, such as price advantages, ease of use, or community aspects of the platform.
In addition, I provided design consulting to enhance the brand’s impact and implemented further applications across digital and print touchpoints.
