Geopost
Brand Guidelines
As Art Director at Filmhafen, I was involved in the development of the brand guidelines for Geopost's new corporate identity. After the name change in March 2023, the guidelines for the new brand image were visualised in a comprehensive document.
Client
Geopost/DPDgroup
(im Auftrag von Filmhafen)
Year
2023
Category
Brand Guidelines
Type of work
Design of color schemes and color combinations
PowerPoint master and slide library
As part of the rebranding of DPDgroup/Geopost in March 2023, a new, uniform brand image was created that is characterised by clarity, modernity and recognisability.
The brand guidelines summarise all relevant design elements and serve as a central orientation for the company's visual identity.
As Art Director at Filmhafen, my focus was on the conception and definition of colour worlds, the development of harmonious colour combinations and the design of PowerPoint masters and an extensive slide library.
These elements ensure a consistent and professional brand presence across all communication channels.
The detailed documentation and visual preparation of the guidelines ensured that Geopost's new corporate identity could be implemented effectively and uniformly.
