Cashit
Cashit is an innovative learning app that offers short, fun and interactive videos on financial education - with a dash of humour to make the often dry subject exciting and easy to understand.
Client
DHBW Ravensburg
Year
2020
Category
App & Kampagne
Type of work
Concept
Creative Direction
Animation & Video Editing
Financial education on the toilet? Exactly! Cashit makes it possible.
The app was specially developed so that you can learn about money in the time you spend on the toilet - briefly, concisely and with humour. Visually appealing, cheeky designs, playful animations and a light-hearted tone finally make the topic of finance tangible and entertaining.
The campaign picks up on precisely this approach: Why waste precious minutes in the loo when you can do something fun for financial education instead?
Cashit lowers the inhibition threshold for dealing with finances by serving up knowledge in bite-sized morsels - without any boring technical terms or dry theory.
The app and campaign were developed by Melissa Eyb, Maria Höfflin, Luisa Lange and Vera Walter as part of the campaign semester in the Media Design programme at DHBW Ravensburg.
